Brand Identity System — v3.0

SolutionMaxi
Brand Assets

All official logos, color codes, typography rules, and guidelines — in one place. Built for teams and approved vendors.

74+
Asset Files
16
Logo Variants
3
File Formats
10
Brand Colors
Assets include
SVG · PNG 1x 2x 4x · PDF · SolutionMaxi · MaxiStore · Dark & Light · Orange BG
01 — LOGO SUITE

All Variants

16 logos · SVG / PNG / PDF
SolutionMaxi Logo White BG
Logo — White BG
SolutionMaxi Logo Black BG
Logo — Black BG
SolutionMaxi Logo Orange BG
Logo — Orange BG
SolutionMaxi Logo All Orange
Logo — Full Orange
SolutionMaxi Outline Orange
Icon — Outline Orange
SolutionMaxi Outline White
Icon — Outline White
SolutionMaxi Icon Orange
Icon — Orange
SolutionMaxi Icon White on Orange
Icon — White on Orange
MaxiStore Logo White BG
Store Logo — White BG
MaxiStore Logo Black BG
Store Logo — Black BG
MaxiStore Logo Orange BG
Store Logo — Orange BG
MaxiStore Logo All Orange
Store Logo — All Orange
MaxiStore Icon OrangeBG v1
Store Icon — Orange BG v1
MaxiStore Icon OrangeBG v2
Store Icon — Black BG v2
MaxiStore Store Icon
Store Icon
SVG
MaxiStore Store Icon Orange BG
Store Icon — Orange BG
SVG
02 — COLOR PALETTE

Brand Colors

10 colors · Click to copy
Copy HEX

Orange

Primary · Brand Identity

#F86822

RGB 248, 104, 34

HSL 22°, 94%, 55%

Copy HEX

Black

Primary Text · Dark BG

#000000

RGB 0, 0, 0

Copy HEX

White

Backgrounds · Reversed Text

#FFFFFF

RGB 255, 255, 255

Copy HEX

Crystal

Accent · Links · CTAs

#1770E5

RGB 23, 112, 229

Copy HEX

Smooth Black

Card BG · Dark Surfaces

#2E2D2D

RGB 46, 45, 45

Copy HEX

Light Orange

Hover States · Tints

#FC997E

Copy HEX

Glow

Soft Backgrounds · Highlights

#F9D7CD

Copy HEX

Light Grey

Borders · Dividers

#E6E6E6

Copy HEX

Grey

Secondary Text · Muted

#C2C3CC

Copy HEX

Warm Grey

Captions · Subtle Text

#7C7572

Approved Pairings

Aa
White on Orange
Aa
White on Black
Aa
Black on White
Aa
Orange on Black
Aa
White on Crystal
Aa
Crystal on White
03 — TYPOGRAPHY

Type System

Inter — Regular 400 + Bold 700

Display & Headings — Inter Bold

Aa Bb Cc

ABCDEFGHIJKLMNOPQRSTUVWXYZ 0–9

Bold — Headings, navigation, buttons 700
UPPERCASE LABEL — Section markers 700 caps

Body Copy — Inter Regular

Aa Bb Cc

abcdefghijklmnopqrstuvwxyz 0–9

Regular — Body text, descriptions, captions 400
Muted — Subdued copy on light backgrounds 400 muted
display Build Faster. 44px / 700 / −0.04em
h1 Enterprise Technology 32px / 700 / −0.03em
h2 Streamline every workflow 22px / 700 / −0.02em
h3 Platform Features Overview 17px / 700
body We build reliable software for businesses that need to scale without friction. 15px / 400 / 1.7lh
label SECTION CATEGORY 11px / 700 / +0.1em caps
04 — USAGE RULES

Do's & Don'ts

08 rules
✓ Do

Always use original SVG files

Download from this brand portal. Original vector files maintain perfect quality at any scale — from business cards to billboards.

✗ Don't

Stretch or distort the logo

Never alter proportions. Scale only by holding Shift or using locked aspect ratio. Distorted logos damage brand perception immediately.

✓ Do

Maintain clear space on all sides

Reserve a minimum clear zone equal to the cap-height of the "S" in SolutionMaxi around all four sides of the logo at all times.

✗ Don't

Place logo on complex backgrounds

Only use approved background variants. Use Logo-WhiteBG on light, Logo-BlackBG on dark, or Logo-OrangeBG on brand-color backgrounds.

✓ Do

Use exact hex codes from this guide

Always copy from this page. Never eyedrop or approximate. Even slight color shifts break consistency across print and digital materials.

✗ Don't

Apply effects to the logo

Drop shadows, gradients, glows, bevels, and outlines are strictly prohibited. The logo must always appear clean and as provided.

✓ Do

Use PNG for emails and Office files

Use @2x PNG for email signatures, PowerPoint, and Word docs. Never use SVG in email clients — most do not support it.

✗ Don't

Recreate or retype the logo

The logo is a locked artwork. Never attempt to recreate it using any typeface or drawing tool. Always use the original files.

05 — ASSET STRUCTURE

File Map

74 files · 15 folders
📂 Brand Assets/Logo/ ├── 📂 SolutionMaxi/ ← Primary brand identity │ ├── 📂 SVG/ 11 files — use for web, print, Figma │ │ ├── Icon-Orange.svg │ │ ├── Icon-OrangeBG.svg │ │ ├── Icon-Outline-Orange.svg │ │ ├── Icon-Outline-White.svg │ │ ├── Icon.svg │ │ ├── Logo-AllOrange-WhiteBG.svg │ │ ├── Logo-BlackBG.svg │ │ ├── Logo-OrangeBG.svg │ │ ├── Logo-OrangeBG_1.svg │ │ └── Logo-WhiteBG.svg │ ├── 📂 PNG/ │ │ ├── 📂 1x/ 8 files — standard web, email, Office │ │ ├── 📂 2x/ 8 files — Retina screens, OG images │ │ └── 📂 4x/ 7 files — app stores, large print │ └── 📂 PDF/ 8 files — print production, InDesign └── 📂 MaxiStore/ ← MaxiStore sub-brand ├── 📂 SVG/ 8 files │ ├── Icon-OrangeBG_1.svg │ ├── Icon-OrangeBG_2.svg │ ├── Store-Icon.svg │ ├── Store-Icon-OrangeBG.svg │ ├── Store-Logo-AllOrange-WhiteBG.svg │ ├── Store-Logo-BlackBG.svg │ ├── Store-Logo-OrangeBG.svg │ └── Store-Logo-WhiteBG.svg ├── 📂 PNG/ │ ├── 📂 1x/ 6 files │ ├── 📂 2x/ 6 files │ └── 📂 4x/ 6 files └── 📂 PDF/ 6 files Total: 74 files across 15 directories (SVG ×19, PNG ×41, PDF ×14)

Complete Brand Kit

Download everything
in one package.

All 74 files — SVG, PNG (1x/2x/4x), and PDF for both SolutionMaxi and MaxiStore — zipped and ready. For approved vendors, partners, and internal teams only.