Brand Identity System — v3.0
All official logos, color codes, typography rules, and guidelines — in one place. Built for teams and approved vendors.
Orange
Primary · Brand Identity
#F86822
RGB 248, 104, 34
HSL 22°, 94%, 55%
Black
Primary Text · Dark BG
#000000
RGB 0, 0, 0
White
Backgrounds · Reversed Text
#FFFFFF
RGB 255, 255, 255
Crystal
Accent · Links · CTAs
#1770E5
RGB 23, 112, 229
Smooth Black
Card BG · Dark Surfaces
#2E2D2D
RGB 46, 45, 45
Light Orange
Hover States · Tints
#FC997E
Glow
Soft Backgrounds · Highlights
#F9D7CD
Light Grey
Borders · Dividers
#E6E6E6
Grey
Secondary Text · Muted
#C2C3CC
Warm Grey
Captions · Subtle Text
#7C7572
Approved Pairings
Display & Headings — Inter Bold
Aa Bb Cc
ABCDEFGHIJKLMNOPQRSTUVWXYZ 0–9
Body Copy — Inter Regular
Aa Bb Cc
abcdefghijklmnopqrstuvwxyz 0–9
Always use original SVG files
Download from this brand portal. Original vector files maintain perfect quality at any scale — from business cards to billboards.
Stretch or distort the logo
Never alter proportions. Scale only by holding Shift or using locked aspect ratio. Distorted logos damage brand perception immediately.
Maintain clear space on all sides
Reserve a minimum clear zone equal to the cap-height of the "S" in SolutionMaxi around all four sides of the logo at all times.
Place logo on complex backgrounds
Only use approved background variants. Use Logo-WhiteBG on light, Logo-BlackBG on dark, or Logo-OrangeBG on brand-color backgrounds.
Use exact hex codes from this guide
Always copy from this page. Never eyedrop or approximate. Even slight color shifts break consistency across print and digital materials.
Apply effects to the logo
Drop shadows, gradients, glows, bevels, and outlines are strictly prohibited. The logo must always appear clean and as provided.
Use PNG for emails and Office files
Use @2x PNG for email signatures, PowerPoint, and Word docs. Never use SVG in email clients — most do not support it.
Recreate or retype the logo
The logo is a locked artwork. Never attempt to recreate it using any typeface or drawing tool. Always use the original files.
Complete Brand Kit
All 74 files — SVG, PNG (1x/2x/4x), and PDF for both SolutionMaxi and MaxiStore — zipped and ready. For approved vendors, partners, and internal teams only.